Our Story

From the beginning, we’ve believed dynamic pricing should be available to every attraction. After all, we’re already surrounded by so many prices that are set by and change with market forces. Consider, for example, the prices for gas, groceries, airline tickets, stocks, and bonds; these prices – and more – all change frequently in response to new information which shapes consumers’ and suppliers’ expectations.

Because they encounter market-driven pricing in so many other parts of their lives, consumers already are accustomed to making value-based choices, even if they’ve never made this type of decision for their entertainment spend. Plus, today’s consumer prefers the flexibility that can only be offered by dynamic pricing.

That’s why Leverage Analytics is leading the revolution to bring dynamic pricing to the attractions industry.

Our services have been shaped by the experience of our founder, who worked in the day-to-day operations of a major waterpark. This experience enables us to understand you – an attraction manager – and the problems you face daily.

With our proprietary algorithms and deep business intelligence solutions, organizations are more attuned to their customers’ needs and better positioned to maximize profitability in a constantly evolving marketplace.

The Team

Alex Hlavinka, PhD


As the Founder and Chief Technology Officer of Leverage Analytics, Alex Hlavinka, Ph.D., develops our economic and statistical models and other technical services. He completed his Ph.D. in Applied Economics at Texas A&M University, where he also taught quantitative methods to undergraduate students. His academic research has been recognized multiple times for its contributions to the field. Previously, he oversaw data analytics and reporting for the Typhoon Texas family of waterparks, where he developed a custom dynamic pricing model.

Thomas Phinney


Thomas is the founder and Managing Partner of Mazoch, a holding company for a group of integrated companies that manages, develops, and invests in real estate and other industries. He started his career at Deloitte & Touche in the Private Wealth Tax group. After Deloitte, Thomas founded Mazoch in order to capitalize on real estate opportunities available shortly after the Great Recession. Thomas received a Master of Science and a Bachelor of Science in Accounting from the Mays Business School at Texas A&M University.

Contact Us

Whether you operate a waterpark, amusement park, zoo, museum, or other attraction, we’re here to make data work for you.